How To Become A Puffer Fish: Marketing For Startups

How To Become A Puffer Fish: Marketing For Startups

from 89.00

Anyone can grow a brand with a huge budget, which is exactly what start-ups don’t have. The good news is that you don’t need to spend a fortune on growing your brand and reaching your customers and increasing. This course will teach how how to be a puffer fish - appear much bigger than you are, to get clients, investors and partners.

Course option:
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This four week course will teach you:

  • to do your own PR, get media coverage and become a guest contributor

  • digital marketing foundations: which platform to use for your needs and how to work with influencers

  • build a community of passionate fans

  • create partnerships for growth

Course details:

This 4 week course consists of the following modules, each featuring guest speakers from organizations including Facebook and Chicago Booth.

  1. Earned media: PR, SEO and speaking engagements

  2. Digital marketing: platforms and influencers

  3. Community management: building, managing, growing

  4. Piggyback strategies

Each week, you will get

  • access to a LIVE 90 minute webinar with Q&A (Saturdays 3 pm - 4:30 EST)

  • Email materials

  • Suggestions for relevant resources


  • Downloadable resources

    • Include new materials every week: checklists, PDF guides, further reading suggestions (total combined value $700)

  • Access to a private group with other students

  • 1-on-1 coaching calls with Sophia*

    • *Premium subscription

Courses begin in the first week of every month, with the next course starting August 1 2019. Live Webinars for the August course will take place on:

  • Saturday, August 3

  • Saturday, August 10

  • Saturday, August 17

  • Saturday, August 24

If you miss the live webinars, recordings will be made available for your cohort.

Sophia is a highly skilled PR professional. She handled our firm’s relationship with journalists, our PR company and gave strategic communications advice on our communications with the press. She also dealt with our investors and managed our brand. And to top it all, she also has a sense of humour!


How can I contact the organiser with any questions?

Please reach out to

What's the refund policy?

100% of your money back if you don't find the course useful. No questions asked. This is how confident we are that you will get value from this course!

Is my registration fee or ticket transferrable?

Absolutely! It could be a great gift for a smart person in your life. 

How will this course be taught?

You will have access to a weekly live webinar, where you will be able listen to content and ask questions.

What if I miss the webinars?

Recordings of all the webinars will be made available to students for the duration of the course and two weeks afterward the course ends.

What other course materials will I get?

You will get a weekly email with learning materials, case studies and useful resources. You will also have access to a private LinkedIn group with other course participants. 

Can I have a private coaching session with the instructor?

Yes, if you sign up to the premium package, you will have access to all the course materials and a 90 minute session with Sophia (value £400 if purchased outside the course).