Sophia Matveeva
Sophia Matveeva
Sophia Matveeva: entrepreneur, speaker, digital innovator

Tech Entrepreneur, Board Member & Keynote Speaker

Sophia Matveeva helps enterprises and governments build future-ready leadership through technology and AI fluency.

She is the founder and CEO of Tech for Non-Techies, the education company trusted by Oxford University, Techstars, Tamkeen, and global brands like the Royal Bank of Canada.

Through executive education, advisory, and workforce transformation programs, Sophia equips organizations to scale innovation, upskill non-technical leaders, and drive success in the AI economy.

Sophia has spoken at major industry events, including GITEX, Cannes Lions, and private executive forums, and regularly delivers sessions for leading universities and corporate leadership teams.

Her work has been featured in the Financial Times, Harvard Business Review, and Forbes, and she has delivered programs at Oxford University, London Business School, and Chicago Booth.

 As Seen In

Testimonials

“Last November, Sophia Matveeva led a stellar webinar for the UChicago Alumni Career Programs’ Career Month, in which she shared key takeaways from her experience in building an effective startup team. Sophia has not only built a successful startup that has achieved international adoption, but can eloquently speak to the challenges, victories, and lessons that come from doing so. She is down to earth, candid, and has the experience in actually doing the work to back up her advice. We would be excited to work with her again in the future.”
— Linda Pantale | Associate Director, Career Development, The University of Chicago
“I consider myself lucky that I have discovered “Tech for Non-Techies” platform created by Sophia Matveeva (recommended by my friend). Her webinar on Product Management helped me to see some of the mistakes that could have been avoided on my personal journey to creating a tech product. Sophia has a talent to explain complicated tech concepts with simple words. Her own experience gives non-digital native people like me some hope that we can also play roles in the new Digital Era.”
— Irina Klokova, Management Consultant
“Sophia delivered a great webinar on creating and growing a personal brand to our audience of senior executives. Sophia has a wealth of experience in this field as well as being an accomplished and engaging speaker.

The content was on point, clearly delivered, and full of actionable tips that can be implemented straight away.

Thanks, Sophia for a great webinar experience!”
— Yann Le Leyour, Ikiru People
“Sophia’s ‘What non-technical founders really need to know about tech’ is an excellent session that will get you up to speed about the ins and outs of working with a technical team.

Expect lots of actionable insights and useful advice on what you need to know (hint, you won’t need to learn how to code) and how you can learn to work with developers, technical co-founders and the like.

You’ll end up saving years in trial, error and making your own mistakes.”
— Fru Bekefi, Second Home, Community & Innovation Programme Manager
“Sophia was a speaker at our conference Cross Pollination of Thought hosted at Hult International Business School London campus where she shared her story as an enthusiastic entrepreneur and founder of Enty. Sophia’s energy and originality resonated with the audience, and as a result, the conference had received extremely positive feedback both from other speakers and participants.”
— SHIRLEY HSU, HULT CONFERENCE ORGANIZER & MBA

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MY PROMISE

I only share what I have found to be useful in running my business and growing my career from PR, to top tier MBA, to tech entrepreneur and media contributor.

I share what really works in practice, when you are operating in cash and time constrained environments, not what’s supposed to work in theory or with unlimited budgets.