Sophia Matveeva

Entrepreneur, Technology Innovator, Coach

Sophia Matveeva is the founder of Enty, a fashion tech platform that connects consumers to professional stylists for on-demand feedback. The company won App of the Day by Mashable, and Grazia named Enty one of the ‘world's best fashion tech startups’.

Sophia also coaches entrepreneurs on PR and growing their brand. Having began her career in a top PR agency, hired agencies as a client and grown Enty’s brand herself, Sophia is uniquely skilled to teach founders how to get press and manage their own reputation.

Sophia also writes regularly in Forbes and has been featured in CNBC, BBC and INC. She has also acted as advisor at Chicago Booth’s New Venture Challenge and the Microsoft x London College of Fashion incubator.

She holds an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol.

 

explore coaching

PR coaching for entrepreneurs:

  • create a personal brand

  • get press

  • grow your business

Sessions & courses available.

Explore Courses

Online courses & webinars on personal branding, startup marketing and tech skills for non-technical founders.

 As Seen In

Courses and Webinars

 
Personal branding for entrepreneurs: London workshop

Personal branding for entrepreneurs: London workshop

London Workshop: Establish and Grow your Personal Brand for Career Success

1 Day

Your reputation matters, and can make you more money, whether you are an employee or an entrepreneur. If you have a strong personal brand, you always have a safety net. You are no longer dependent on any company, but are known for being an expert in a field. This leads to more opportunities, higher earning potential and a lot more fun.

Since having a strong personal brand is so sought after, it is also competitive. With the right frameworks, you can outsmart the competition, and become known as an expert.

Learn to become a puffer fish - appear much bigger than you are

Learn to become a puffer fish - appear much bigger than you are

online course: How To Become A Puffer Fish - Marketing For Startups

Anyone can grow a brand with a huge budget, which is exactly what start-ups don’t have. The good news is that you don’t need to spend a fortune on growing your brand and reaching your customers and increasing. This course will teach how how to be a puffer fish - appear much bigger than you are, to get clients, investors and partners.

Testimonials

Last November, Sophia Matveeva led a stellar webinar for the UChicago Alumni Career Programs’ Career Month, in which she shared key takeaways from her experience in building an effective startup team. Sophia has not only built a successful startup that has achieved international adoption, but can eloquently speak to the challenges, victories, and lessons that come from doing so. She is down to earth, candid, and has the experience in actually doing the work to back up her advice. We would be excited to work with her again in the future.
— Linda Pantale | Associate Director, Career Development, The University of Chicago
Sophia is a highly skilled PR professional. She handled our firm’s relationship with journalists, our PR company and gave strategic communications advice on our communications with the press. She also dealt with our investors and managed our brand. And to top it all, she also has a sense of humour!
— PHIL IRONS, PARTNER, REAL ESTATE PRIVATE EQUITY
What a way to start the day. Thank you.

Honestly I got so much value from it.

I found the content insightful and interesting - which will come in handy when I start thinking about the platform I want to build - but my lasting impression is that it’s okay and normal to feel stressed and guilty. And get stuff wrong. A lot. While you work it out. And that felt like a relief to hear somehow.

I found your open and unprecious wisdom, modesty, and humour incredibly accessible and uplifting too.
— Skills for non-technical founders student Second Home
Sophia’s ‘What non-technical founders really need to know about tech’ is an excellent session that will get you up to speed about the ins and outs of working with a technical team. Expect lots of actionable insights and useful advice on what you need to know (hint, you won’t need to learn how to code) and how you can learn to work with developers, technical co-founders and the like. You’ll end up saving years in trial, error and making your own mistakes.
— Fru Bekefi, Second Home, Community & Innovation Programme Manager
Sophia was a speaker at our conference Cross Pollination of Thought hosted at Hult International Business School London campus where she shared her story as an enthusiastic entrepreneur and founder of Enty. Sophia’s energy and originality resonated with the audience, and as a result, the conference had received extremely positive feedback both from other speakers and participants.
— SHIRLEY HSU, HULT CONFERENCE ORGANIZER & MBA


 

MY PROMISE

I only teach what I have found to be useful in running my business and growing my career from PR, to top tier MBA, to tech start-up founder and Forbes contributor. I teach my students what really works in practice, not what’s supposed to work in theory.

 

Check out my courses


Why I coach

because i know how hard the founder journey is

When I got the admissions letter from Chicago Booth, I thought this would be my guaranteed entrance into the high flying world of business. This may have been true if I had taken the corporate route, but it was not true for starting a tech platform from scratch.

Technical founders are sought after, but in my case, it was my PR and marketing background that ended up making the biggest difference to my startup. I used my PR skills to get investment, grow a team and create a revenue generating , growing business.

While there are plenty of technical courses, growing a brand and public relations remain a mystery to most founders. I’ve seen founders waste money on agencies, miss opportunities and give up on showing the world who they truly are. The entrepreneurial journey is hard enough (I know!), and I want to make it easier for the people I work with.

Let’s rise together!