Tech for Non-Techies

For founders and business leaders who want to build real technology products.
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Each episode breaks down what it actually takes to build a digital product, run a tech-enabled business, and make smart decisions in the AI economy — told in plain language, with real case studies and step-by-step playbooks.
No VC theatre. No jargon. 
Just actionable guidance for founders and business owners who want to ship something real.

What you'll learn

  • How to validate demand and shape a winning product brief
  • How to budget, timeline, and de-risk builds you'll actually ship
  • How to hire, brief, and manage developers and vendors with confidence
  • How AI can speed up research, prototyping, and growth — practically
  • How to launch, iterate, and measure ROI

By the numbers

80,000+ lifetime downloads · 86 countries · 300+ episodes

What listeners say

Review excerpt praising the 'Tech for non-Techies' podcast, dated July 16, 2021, with five-star rating, mentioning host Sophia, her expertise, and insightful content.
Online review titled 'Informative' with five orange stars, dated 02/04/2021, by florencelow, praising non-technical founders and expressing gratitude.
Review card with five gold stars, dated 09/02/2025, labeled 'Sailor Crystal'. The review praises quick, insightful episodes featuring a character named Sophia, suitable for busy professionals.
A review card titled 'Insightful and entertaining' with a 5-star rating, dated 03/02/2021, by Willy. The review praises investment podcasts for their comprehensive introduction to technology investing, highlighting their usefulness for investors looking to improve their understanding.
A woman with long, dark hair wearing a royal blue top, smiling softly at the camera in a well-lit indoor setting.

About the host

Sophia Matveeva is an entrepreneur, strategist, and educator whose programmes have been delivered at Oxford University, London Business School, and Chicago Booth, and featured in the Financial Times and Harvard Business Review. 
Her work is trusted by the Blackstone, Royal Bank of Canada, and Microsoft.
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