Sophia Matveeva is an entrepreneur, speaker and mentor. She is the founder of Enty, a fashion tech platform that connects consumers to professional stylists for on-demand feedback. The company won App of the Day by Mashable, and Grazia named Enty one of the ‘world's best fashion tech startups’.

Sophia believes that fun and joy are the keys to a good life and a fulfilling career. As a female founder of an innovative tech company, Sophia writes about her unique perceptive in a regular Forbes column. She has also written for The Guardian and been featured in CNBC, BBC and INC.

Sophia has been a featured as a guest speaker on entrepreneurship, digital skills and fashion tech at leading corporates, media organizations and universities including the University of Chicago, Microsoft and Retail Week.

 Sophia holds an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol. Sophia began her career at Finsbury, a leading financial PR firm. She speaks English, Russian and French, and is learning Mandarin.


Speaking & Courses

Sophia is a sought-after speaker for her warmth, humor and unique perspective. Her favorite topics are:

Technical skills for non-technical founders

Personal branding

Building entrepreneurial skills and resilience

Why the pursuit of fun is the best career goal

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Consultancy & Mentoring

Sophia uses her knowledge of the digital landscape, entrepreneurship and consumer behavior to help companies move forward.

She advises brands, investors and accelerators on marketing strategy, community building and digital innovation. She can provide an entrepreneurial perspective on where your organization is now and what threats and opportunities it faces.

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Sophia has written for leading global publications, including The Guardian and has a regular column in Forbes, focusing on entrepreneurship and digital innovation.

Her passion is writing about women’s leadership in the entrepreneurial landscape, particularly on how to encourage more female entrepreneurship and close the funding gap. Cherie Blair, the UK’s former first lady, used Sophia’s writing to encourage the government to equalize opportunities for women.