Tech Entrepreneur & Consumer Behaviour Expert
Sophia Matveeva is the founder of Enty, a retail tech platform that connects consumers, stylists and brands. The company won App of the Day by Mashable, and Grazia named Enty one of the ‘world's best fashion tech startups’.
Sophia has contributed to the Financial Times and The Guardian on entrepreneurship, and has a regular column in Forbes. She has also acted as advisor at Chicago Booth’s New Venture Challenge and the Microsoft x London College of Fashion incubator.
Sophia also advises brands and retailers on marketing, technology strategy and consumer behaviour.
She holds an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol.